INTERVIEW WITH CHARLOTTE ORD

An Interview with Charlotte Ord


Q: Hi Charlotte please tell us a little about yourself

Hi Liam. So, I’m Charlotte Ord, I’m a fitness coach and owner of Phoenix Pro Fitness in Godalming, Surrey, and I’m a kettlebell specialist. I currently present a fat loss show on Sky’s The Active Channel, and was named Personal Trainer of the Year 2010 earlier this year.

Q: What made you get into personal training?


Well, I’ve always really enjoyed sport and actually used to ride horses professionally, but following the completion of my degree in psychology and sociology I realised that horses weren’t the most reliable of career choices so decided to pursue my other love, fitness, and joined the training industry.

Q: What is your take on diets/dieting?


I think they work as long as you stay on them. There’s no longevity to most ‘diets’, so any results gained on them tend to be short-lived, which ultimately leads to a vicious circle and often detrimental effects on metabolism. What I’ve found works the best for both myself and my members is slowly establishing new healthy eating habits, whilst still allowing for the occasional splurge. We tighten it up in preparation for specific events, but the same principles apply all the time, which makes it much easier to stick to in the long term.

Q: How do you keep yourself and clients motivated?


I think for anyone to stay motivated over a prolonged period of time they need to have goals, and that definitely applies to myself as well as my clients. I am currently training for a cross country race and a specific body fat percentage, whereas our members will have their own goals. It doesn’t really matter what they are so long as they are inspiring and measurable.

Q: What is your favorite type of training?


I really love Olympic lifting and weight lifting. I like the technicality of the Olympic lifts and also the myriad of benefits I’ve seen both in my own performance and appearance and those of the people I train whilst using them. Obviously you have to be qualified to perform them; I wouldn’t have a beginner with poor range of motion doing cleans and snatches, but having said that we use the movement patterns and regressions of each exercise quite early on with most people as a means of developing kinaesthesis, flexibility and explosiveness.

I also love kettlebell training, which in many respects is another form of Olympic lifting, just primarily using unilateral movements. It’s much easier to teach and makes it easier to train at a decent intensity at home as well as at the gym.

Q: Do you prefer to train solo or with a training partner?


I’ve always tended to train alone purely due to time constraints and circumstance, but I much prefer training in the vicinity of other people than completely on my own. If I know someone might be watching I tend to raise my game a lot more, which is always a more enjoyable feeling than knowing you could have given more. Nowadays I often train alongside my fellow coaches, and we help each other with technique on a regular basis.

Q: What is your best training experience to date?


That’s a tough one! From a training others perspective there are just too many to mention; every client success, however small, means so much to me and I couldn’t pick one out above another because they’re all moving. Personally I think the IKFF meet in Scotland was one of my most enjoyable training experiences. I felt on great form, it was a great course, and I won the informal feats of strength competition they held, in which I far exceeded what I thought was my limit on the seated press. I’m incredibly competitive, so anything involving a bit of competition gets the adrenaline pumping! I’ve also had a great number of brilliant training experiences eventing and playing lacrosse and netball up to international level; there is something incredibly satisfying about training alongside some incredible athletes and feeling like you’re on good form too. As someone who’s frequently suffered from confidence drops at high level sport, the times I felt I’d cracked it and was fulfilling my potential, even in training, were pretty cool.

Q: Are there any supplements you would recommend to our readers?


I think first and foremost people need to look at the basis of their diet and the amount of quality water they are drinking. Getting that right first will be way more productive in terms of results than the addition of any supplement. Once the dietary foundations are clean, I recommend a fish oil supplement to boost fat metabolism, alkalising salts and a greens drink to help maintain an alkaline system (which ultimately dictates health levels) and vitamin D during the winter. There are a number of other great supplements I utilise but they are more relevant to some individuals than others, so any other recommendations I make tend to be based on a thorough nutritional and lifestyle evaluation.

Q: Being a personal trainer, what is the greatest achievement you have helped a client achieve?


As I said earlier, there have been many great moments in my career so far. A few that stand out include one of my clients losing 5 stone and 5 dress sizes in 12 months, another knocking 25 minutes off his half marathon PB, and another being told that he didn’t have to have surgery after all following training with me. Everyone I train has their own personal achievements and they’re all important and special to me, so I can’t really pick just one.

Q: What do you see in the future of fitness?


I’m not sure about what will actually happen, but I know I hope to see gyms focusing less on membership numbers and more on membership results. Too many gyms only care about getting people in the door, and then abandon them once they’re signed up for a year. In fact they rely on people dropping out and not attending. That’s exactly what my club is trying to avoid; we want our members to get incredible value for money from their gym, so we’re constantly striving to deliver exactly that.
I also think that 1:1 training will gradually be replaced with semi-private training, particularly in studio and gym environments. It essentially equates to a cheaper option for the client and a more profitable system for the trainer, so is win win all round without compromising results.

Q: Please tell us about Phoenix pro fitness


I founded Phoenix Pro Fitness in 2008 and we recently moved into our own premises in Godalming, Surrey. When I started out it was literally just me, going from house to house or training people in the park, but as demand picked up I took on another coach, until we were at a point where we really needed our own place to expand in the direction we wanted to.
What’s quite unique about the club is the family atmosphere and the fact that every coach knows what each of our members’ goals are. We are all totally focused on helping our members achieve the results they sign up for, and there’s always a great vibe in the gym.
Unlike most commercial gyms we’re a truly functional training centre; there are hardly any pieces of cardiovascular machines, or any machines for that matter, and instead we have monkey bars, tyres, cables, lifting platforms, freeweights, sleds and ropes. It’s way more fun and way more effective, and our clients love it! If anyone wants to check us out our website is www.phoenixprofitness.com

Q: Finally, if there was one message you could give readers what would it be?


Have a plan and know exactly what you want to achieve before you set off. If you need some help creating the road map to get you to your goal then consider hiring a coach; they will be able to save you a huge amount of time in creating an effective programme, and will also help you stay accountable.

Give Charlotte a visit:

www.phoenixprofitness.com


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